How to market property for rent or sale

 

 

 

You may be wondering how you should take your real estate company to the next level. This blog acts as a guide regarding how to market your business in order to attract more clients to either rent or buy your property

Set yourself up for social

Ensure that you have social media accounts like on Facebook, Twitter, LinkedIn, Instagram and Pinterest. Interact with users, share useful information in line with real estate and promote your properties

Add social sharing to property pages

The people who visit your social media pages might be interested to share the pictures of the properties they love with their friends. Add social sharing buttons on your pages to make it easy for them to do so

Be easy to get contacted

Include your contact information on every page of your website. Also have an attention-grabbing Contact Us page on the website

Showcase Local Images

Potential buyers or tenants are interested in the neighborhood of the house so see to it that you share beautiful photos of the familiar sites and landmarks. Include shots taken with drone to demonstrate how awesome the area looks

 

Come up with an E – Book

Consider coming up with an E- Book with topics like “10 Things Home Owners should know before buying a house” or “5 most valuable features of a new home. “Give away the E – Book in exchange for Email Address in order to capture leads

Engage a professional photographer

Real estate heavily relies on outstanding photography for its success. Hire a professional photographer preferably the one with experience in photographing homes

Create a virtual Tour

A virtual tour gives potential clients a preview of how the property looks even before they view it physically. Ensure you capture every detail of the property for the prospects to have enough knowledge of the entire property

Create a professional website

Before home owners buy properties, they like shopping online. That necessitates the need to have an awesome website. Ensure that your website has very beautiful photos and virtual tours. Mention the hot spots in the neighborhood and how far they are from the property

 

Make your website easy to navigate

Your website should be easy to navigate. The visitors of your website should have great experience with it so keenly work on user experience design skills and information architecture

Optimize your website for mobile

Make your website mobile friendly since most people use their phones when browsing. You can also come up with a mobile app since it will make your website easily accessible

 

Keep an eye on what other real estate companies are doing

Ask yourself what other realtors in your area are doing, how their websites look like and how active they are on social media. Learn from their mistakes and replicate their success

Create a newsletter

Collect Emails from for example your website and send your Email subscribers relevant information. For instance, you can send them Emails regarding new houses in the market

Set up a Google Business Profile

Prospects will easily find your company on google search and google maps if you set up your Business Profile on Google. As more potential clients get to know your company, that means more of them will convert to clients with time

Use Emotion- Invoking Words

While marketing, use Emotion – Invoking words. Potential clients will tend to connect more with the property if the words get to their emotions. Describe the property in such a way that whoever comes across your advert will feel like they are already residing in it and enjoying its features

Host a webinar

Hosting a webinar is a great way for your company to get attention from prospects. The Topic of the webinar can be “5 Little Known Features of a New Home” then have a Q&A session at the end

Social Ads

You can use social ads like Facebook ads or Instagram ads in order to reach your target audience in addition to using organic reach. This will generate lots of leads that will convert to clients hence improving the performance of your company

Get Branding

Give away some branded stuff like pens, mugs, water flasks,T- Shirts, Hoodies, Masks and notebooks at local events or popular malls to spread the word about your brand by giving them something that they are bound to use on a daily basis while at work or at home

Request for reviews from your former clients

Request for reviews from the home buyers that have had great experience with your company. Display the reviews on your website and constantly share them on social media. When the former clients share their great experiences with your company, it means the world to the potential clients. The prospects will believe what the clients that have interacted with your company before say more than what you tell them

 

 

Keep in touch

Stay in touch with your former clients through whichever means you can. For example, get to know their most important days like an anniversary and send them a card on such a day. See to it that you are fresh in their minds at all times and when they have a friend to buy a property, they will definitely refer them to your real estate company

Create a blog

It is advisable to start a blog and create relevant content for your targeted audience in the real estate sector. You can come up with such topics as “Factors to consider before buying or selling a property.” Consistently deliver useful content and your company’s popularity will increase hence performance of your company will greatly improve

 

Ensure that your company is listed on real estate sites like Zillow and Trulia. Include your contact information so that interested prospects can easily reach you

Respond quickly

Respond to a prospect’s query as soon as possible otherwise you will risk losing their business. Have access to your Emails via your smart phone in order to get notifications of new emails immediately and respond to them promptly. Timely response adds to your credibility and reputation

 

Create an Impressive Business Card

Have a visually appealing business card designed and printed which will really assist you to get your brand out and will demonstrate professionalism. Distribute them to potential clients that you get to have in person interactions with

Organize a seminar for property buyers

Put together a seminar for your host community. You can organize to educate them on the basics of what they need to know before buying first house. You will reap greatly when those in attendance later on contact you when they want to buy a property. They will also refer you to their friends, relatives and colleagues for feeding them with useful information

We believe that by now you have gained a lot regarding the best ways that you should market your property for rent or sale whether you are an agent or a property owner. We wish you all the best in your business

 

NB: This article is from Green Icon Cleaning Services and our aim in writing this blog is to help property managers and property owners boost their sales by providing useful content regarding how they should market their properties. In our company, we offer all cleaning services and fumigation services to both corporates and individuals. Some of the cleaning services that we offer include: Office cleaning, residential cleaning, post – construction cleaning, windows cleaning, vehicle interior cleaning, move in and move out cleaning, carpet cleaning both fixed and movable, after event and party cleaning, sofa set cleaning, mattress cleaning, commercial and domestic laundry. Feel free to contact us via 0713 163 918, email us on info@greeniconcleaning.co.ke